Sae Kashiwabara for Adsb Andersson Bell

Demon Nelson
Sep 28
1 min read

his season, ADSB presents Soft Clash; a light-hearted yet emotional take on dressing. Inspired by the irreverent attitude of ’90s icons like PJ Harvey and Jarvis Cocker, the collection embraces contradiction; witty yet raw, playful yet vulnerable.

It imagines a cast of eccentric, youthful characters moving through life with a mix of awkwardness and charm. Their wardrobes feel spontaneous, almost improvised: unexpected color clashes, layered silhouettes that look thrown together yet land with intent, and pieces that carry the ease of being truly lived in.

Soft Clash celebrates imperfection and instinct; how mismatched elements, when brought together with personality, can feel more honest than harmony. It’s about dressing with feeling, without the pressure of overthinking.

Creative Director: Dohun Kim @linus__kim

Stylist: Robbie Spencer @robbiespencer

Styling Assistant: @isabella.damazio

Art Director: Yeeun Chi @yeahyeahh__

Hair: Mari Ohasi @marimarilondon

Hair Assistants: Yuki Yanase, Yuko Aoi, Frida Ibrahim-Dikko @yuukiyanase @yukoaoi @fashionsfaithboutique

Makeup: Jose Carlos @josecarlosglz

Local HMU support: Eden Song, Ranhee Park @hairchoochoo @ranheemakeup

Set design: Miji Lee @my_mizy

In-house PR: Joonho Ji @jooooon_j

Music Director: Closet Yi @closetyi

Casting: Mi Kim @m1m1y